Nevermind The Mainstream
Ted Gioia writes about the battle between macroculture and microculture. ChatGPT makes the distinction between the two cultures: In essence, macroculture represents the dominant cultural framework of a society, while microcultures are the distinct subgroups with their own customs and values existing within that broader framework.Gioia believes microculture is taking over after the 20th century was dominated by macroculture, and welcomes the shift. Gioia was always more into microculture and the conceptually adjacent counterculture.